Pacific Coast Properties

OBJECTIVE

My goal is to serve my real estate clients to the deepest possible level.  I also strive to serve the agents associated with my office at the point of their need, bringing my vast real estate and business experience to them, should they decide they need it.

KEY QUALIFICATIONS

• 30 years of successful sales, sales management, and marketing experience
• Superior record of developing, training and directing an effective sales force
• Consistently increased sales, profits, and accountability among staff/team
• Proven ability to target key markets and trends
• Excellent communication skills
• Capable of accurately identifying and addressing customer’s needs
• Effective sales trainer
• Strong interpersonal skills- capable of gaining team support of standards and goals
• Experienced and successful negotiator with national and international companies
• Consistently and clearly communicates company standards to staff/team.  Meets sales goals without sacrifice of standards

AREAS OF KNOWLEDGE AND EXPERIENCE

Goal Setting                                                    Strong Computer Skills

Marketing Plans                                              Creating and Maintaining Company Loyalty Negotiations                                                    Accountability Systems

Sales Forecasting                                            Customer Relations

Sales Hiring                                                     Liability Management

Sales Training                                                  Compensation Systems

Cost Control                                                   Trade Shows/Promotions

BUSINESS HISTORY

05-01-10 to Present

Realty World Pacific Coast Properties

Broker/Owner

I own and operate this brokerage that provides a new and more affordable real estate brokerage model for today’s real estate licensee.  The model offers today’s agents a virtual relationship with their broker and the Realty World Brand.  I provide my agents with the absolute latest cutting edge technology including a personal website that includes website optimization and free lead generation.  I also provide web based training and broker support on an ongoing, 24/7 basis.

05-01-09 to 05-01-10

Prudential California Realty, Vacaville, CA

Director of Career Development and Vacaville Team Leader

I was the Office Manager and Team Leader in the Vacaville office for Prudential California Realty.  This was an independent franchise that operated 11 other Prudential offices throughout central and northern California.  I was responsible for the recruiting and training of all these agents.  Additionally, I was responsible for the day to day management of the office, all of its support staff and vendors, etc.  I also directed career development for new agents in our north bay offices.

07-07 to 04/30/09

Coldwell Banker DCP & Associates; Daly City, CA

Designated Broker and General Manager

I was the Designated Broker and General Manager for Coldwell Banker, DCP and Associates in Daly City, CA.  We were an independent franchise employing about 75 agents.  I was responsible for the recruiting and training of all these agents.  Additionally, I was responsible for the day to day management of the office, all of its support staff and vendors, etc.

09-00 to 07-07

First Priority Financial/Team Lending Group

Mortgage Broker

I brokered many mortgages through my association with this company.  I was responsible for obtaining loan applications and all disclosures, determining the best pricing for the customer, preparation of Good Faith Estimates, fulfilling all loan approval conditions while maintaining the client’s satisfaction.

09-00 to 12-05

Better Homes Realty

Real Estate Broker

I brokered many sale and purchase transactions.  Responsible for client acquisition, contract preparation, fulfilling all disclosure requirements, ensuring the client fulfills all contract conditions, direct the closing process.  I left this association to offer reverse mortgages and to concentrate on my mortgage business.

05-96 To 9-00

Avalanche Snowboards, Inc., Benicia, CA

Vice President- Sales

Avalanche Snowboards was an international manufacturer of snowboards and bindings.  My responsibilities included the recruitment and management of two inside sales people and eight independent sales representatives throughout the U.S.  I was directly responsible to the CEO.  My duties included setting and maintaining sales department standards, establishing product prices, setting and achieving sales goals, insuring representative’s sales plans are prepared and achieved, writing and producing company sales manual and clinic, sales and service to certain “house accounts” and maintenance of sales department master calendar.  I gave input on product design and also assisted the marketing department with the design of all sales materials and company advertising.  In my short tenure with Avalanche I instituted a sales management system that tracked the selling behaviors of our sales force and have recruited, trained and deployed 3 new independent sales representatives.  Additionally, I successfully negotiated with The American Skiing Company, at that time the largest ski resort company in the U.S.

3-93 To 5-96

XLR8 Board Sports, Inc., Pleasant Hill, CA

President

XLR8 Board Sports was a specialty retail store.  The store specialized in the sale of action sports products.  The particular specialty of XLR8 was the sale of snowboards, skateboards and related gear.  Suppliers included Burton Snowboards, Ride Snowboards, Oakley, Airwalk, Billabong, Rusty, O'Neill, Etnies, etc.  The store finished its third year of operation in March of 1996, with a sales volume of nearly $1,000,000.00.  The store employed approximately 10 people.  An extensive sales management system was used that involved training, coaching and accountability for every step of our sales process.

9-83 To 3-93

Interwest Companies, Carmichael, CA

Owner, Real Estate Broker, Developer and General Contractor

The company acquired, developed and marketed nearly $100 Million in real estate projects throughout the western United States.  I formed many real estate limited partnerships and directed the planning process for all projects. I directed and participated in all levels of negotiations with land owners, contractors as well as national and international real estate developers, tenants and owners.  I designed and directed the marketing programs of all projects.  I employed 35 to 50 people who performed various tasks such as real estate sales, accounting, rental management, construction, etc.

12-81 To 9-83

Pacific Investment Properties, Carmichael, CA

Co-Owner, Real Estate Broker, General Contractor

Pacific Investment Properties brokered and managed real estate rental investments.  The company managed over 400 different properties for over 160 different owners and employed 4 people.  We also constructed single family homes and performed major rehabilitation of apartment buildings.

12-77 To 9-83

Century 21, Real Estate, Carmichael, CA

Real Estate Broker

I was consistently the highest producing broker in our office.  I brokered over one million dollars in my first year and received many sales awards including: Century 21 Million Dollar Club, Masters Club, and Top Selling Agent for Century 21 Real estate in Northern California 3 times.

9-76 To 12-77

McCurry Industrial Photographic Company, Sacramento, CA

Technical Sales

My responsibilities included the sale, supervision of installation, and service of photographic laboratories from Sacramento to Bakersfield.  Lab designs included The Sacramento Bee and Lemore Naval Air Station.

Professional Licenses

California Real Estate Broker- identification #: 00641651 (licensed in 1977)

California Class B General Contractor License #509091, (licensed from 1987-2000)

Arizona Class B General Contractor License #135609, (licensed from 1998-1999)

EDUCATION

American River College- Associate of Arts, 1974                References are available upon request